"The Marathon Continues"

My Brother’s Keeper: The Story of Blacc Sam and Nipsey Hussle

In every great story of legacy, there is often someone quietly standing guard — protecting, building, and making sure the vision survives beyond the dreamer. For Ermias “Nipsey Hussle” Asghedom, that person was his older brother, Samiel Asghedom, known to the world as Blacc Sam.

Blacc Sam embodies what it means to be a brother’s keeper. Long before Nipsey became a global symbol of hustle, community, and ownership, Blacc Sam was in the background — making moves, taking risks, and holding the line. Together, they built The Marathon Clothing not just as a business, but as a statement of empowerment and reinvestment in their community. Sam was the strategist, the protector, and the one who ensured that business was done right — shielding Nipsey from distractions and handling the heavy lifting behind the scenes.

When Nipsey’s life was tragically cut short, it was Blacc Sam who carried the weight of his brother’s dreams on his shoulders. Instead of allowing grief to stop the marathon, he honored his brother by continuing to build. He became the steward of Nipsey’s vision, making sure the businesses thrived, the legacy stayed pure, and the community efforts continued. He didn’t just mourn — he moved.

Being your brother’s keeper isn’t just about loyalty — it’s about responsibility. It’s about stepping up when the world is watching and when no one is. It’s about sacrifice, protection, and relentless dedication. Blacc Sam exemplifies that. He stands as a living reminder that legacy isn’t just left behind — it’s carried forward by the ones who loved you enough to protect it in life and guard it in death.

The story of Blacc Sam is the story of what it means to be your brother’s keeper: the quiet strength, the unwavering loyalty, and the willingness to finish the race your brother started.

Sometimes, continuing the marathon means finding new ways to serve the community — literally. That’s exactly what Blacc Sam did with the launch of Marathon Burger.

This isn’t just a burger spot. It’s another chapter in the story Nipsey and Sam started together — building businesses that give back, create opportunities, and represent ownership in the neighborhood they came from.

Marathon Burger is about more than food; it’s about legacy. It’s about pulling up to a place that feels like home, where every bite reminds you that the marathon is alive and well. Jobs are being created, the community is being fed, and the energy of building something real — something lasting — is all over it.

Blacc Sam could’ve stopped after The Marathon Clothing store, but instead, he keeps finding ways to carry the torch. Marathon Burger is just another reminder that when you’re your brother’s keeper, the work never stops. You keep building, you keep giving, and you keep running the marathon — for the culture, for the community, and for the dream that started it all.

The Marathon most certainly Continues!!!!!!!!